About

The Wild Rocket Cafe was a new Cafe in Johannesburg, South Africa.  Situated in a renovated farm house, Wild Rocket Café, serves high quality coffee, complemented by a range of delicious & wholesome dishes for any time of day.

The Brief

Create a vibrant brand for the Wild Rocket Café – a new coffee shop located on a small holding in the Fourways area.

The Scope

Logo design, brand guidelines. The logo will be used on signage, cups/plates, menu, stationery and should be flexible for application across various mediums.

The Theme

The theme is based on the company name.  Brand Emotions: Friendly, Fresh and Contemporary. The following guidelines were used for the logo: Simplicity, Memorable, Effective without colour, Single or 2 colours, Scalable to 2cm without loosing legibility or effect.