A logo is an image embodying your organisation, logos are meant to represent your company brand / Identity.
A brand includes all the features that distinguish your company from another.
This includes a name, slogan, design elements, colours, brand emotions, symbols etc.
If you just want a logo design I suggest you use 99designs.com or similar websites. If you are interested in an identity design then you have come to the right place. It’s about philosophy, meaning, symbolism and vision.
What does an effective identity consist of?
- A strong name (and domain name) that is easily read, translated and recognisable.
- The identity is unique.
- A logo that builds trust.
- A logo that is distinctive and unique.
- Simplicity is always better because it allows you to communicate clearly.
- Effective use of typography, colour, shape, scale and other design elements is what makes the difference.
What is the identity design process?
1The cornerstone of a successful identity design is research. The target audience will heavily influence decisions made and the direction that the design takes. This means that you have to help me understand your business better before I start designing the identity.
2Initially I will scribble some ideas and drafts, then research fonts and find those best suited for the identity.
4Options are reviewed and the chosen version is then developed further and refined together with colour schemes, design elements, stationary layout, web icons and possibly a conceptual design for a website or brochure.
5The brand concept design is then presented and reviewed. Together we fine tweak the design until it’s approved.
Identity Design Portfolio
Jean-Francois Sobiecki is a natural medicines healer, ethnobotanist and researcher with a focus on psychoactive medicinal plants, cross-cultural healing and holistic medicine.
Délices d ‘Ingrid creates home-made baked goods including cakes, cupcakes, wedding and birthday cakes, kids treats, bridal-showers and healthier home-made sweets.
The Hayfield Manor Hotel is a family owned and operated 5 star hotel in Cork, Ireland.
Situated in a renovated farm house, Wild Rocket Café, serves high quality coffee, complemented by a range of delicious & wholesome dishes for any time of day.